The perfume Violetta de Parma, owns its very existence to Maria Luigia, the second wife of Napoleon Bonaparte. Because of her deep love for this flower, it was she who encouraged and supported research by the monks at the Monastery of the Annunciata who, after long and patient work, succeeded in obtaining an essence from the flower and it's leaves, which were identical to that of the violet. The first bottles of Violetta di Parma, produced thanks to the alchemic skill of the monks, were made solely for the personal use of the Duchess maria Luigia. It was around 1870 when Lodovico Borsari, obtained from these same monks, the jealously guarded secret formula for the preparation of this perfume and, with great foresight, had the idea of producing it for a wider audience. In 1897, Lodovico Borsari, dynamic, enterprising and very aware of new fashions, successfully started his perfumery business, laying the basis for the tradition in perfumery which would make Parma famous throughout the world.
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